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Marsh & McLennan Companies
On Happy Day, Happy Ambassador Whitney Port from MTV’s The Hills spread holiday cheer with random acts of happiness in New York City. She skated with our delighted children at Wollman Rink in Central Park before heading to Bloomingdale’s where she posed for pictures with fans for the new Clinique Happy Personalized Photo Bottles. On Happy Day, Clinique donated $1.00 for each Happy Personalized Photo Bottle purchased – up to $10,000. This initiative also garnered wonderful coverage by the media.
Stay tuned for more exciting cause marketing events and activities with Clinique Happy.
During the fun cause marketing retail event, the new Teenage Zombies game (rated E10+) was available to play at every store console and BBBS of NYC materials, a Zombies t-shirt, sticker, and balloon were distributed in goody bags to all attendees. Our banners were displayed and our videos were shown on big screen TVs in the stores. Our adult mentors and children with whom they are matched as well as many other children and their families enjoyed playing the game and having their pictures taken with the Zombie characters.
Ajay Chadha, President of Ignition Entertainment USA said, "We're very excited to partner with an organization such as Big Brothers Big Sisters of NYC which continues to change the lives of New York City's children."
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The Clinique “Share Happy Get Happy” online video campaign gave consumers the opportunity to share happiness with friends and family by creating and sending free personalized Happy videos. For each e-card sent. Clinique Happy donated $1.00 – up to $100,000. Senders received an email offer for a free spray bottle of Clinique Happy, redeemable at Clinique counters. Many celebrities enjoyed sending Clinique Happy e-cards and the campaign received significant press coverage.
For the Glamour Reel Moments Series, sponsored by Clinique, each time an original celebrity-filled short film was viewed online or song was downloaded free-of-charge, Glamour Magazine donated $1.00 – up to $10,000. Free DVDS of the 3 films also were available at Clinique counters.
“We are thrilled to be working with this fantastic organization,” said Jane Lauder, Senior Vice President Global Product Marketing for Clinique. “Since the inception of the brand, we have been committed to mentoring and education -- focusing on providing our Consultants with the best education and career mentoring possible. Partnering with Big Brothers Big Sisters is a natural extension of our mission to educate and mentor…”
To celebrate the launch of its new video game, Teenage Zombies: Invasion of the Alien Brain Thingys, Ignition Entertainment held a launch party at the Nintendo World Store in Rockefeller Plaza and donated all proceeds from sales of the game to BBBS of NYC. Ajay Chadha, President of .Ignition Entertainment, presented us with a $10,000 donation.
"This game uses cartoon characters, in the form of zombies, to encourage teamwork and overcoming challenges, which are part of the mentoring relationship. As our partner, Ignition Entertainment appreciates the power of mentoring and is providing much-needed support," said Allan Luks, Executive Director, Big Brothers Big Sisters of New York City.
On Thursday evening, August 28th, a special concert event benefiting Big Brothers Big Sisters of New York City was held at Rumsey Playfield in Central Park. The popular platinum album-selling rock band and Best New Artist Grammy Award nominee Paramore performed with opening acts Jacks Mannequin, Phantom Planet, and Paper Route. A percentage of concert ticket sales were donated, empowering us to change the lives of more disadvantaged children in our community. 
